Our mission
Emerson & Hughes began in 1991 with a simple mission – to provide our clients with a competitive advantage driven by advanced market research based on marketing theory, using the latest techniques and the latest technology.
To help us achieve this we:
Built a field team across Australia specialising in in-store audits for the purposes of quantifying the sales persons role, measuring the effectiveness of your field operations, and providing compliance measurement.
We built our own online surveying system called SMP to enable us to migrate the powerful consumer modelling techniques we had deveopled to the more affordable online surveying methodology (smpsurveys.com).